Advocacy refers to those activities that are used for educating, influencing as well as sensitizing the planners, decision-makers and the opinion builders for creating a conducive atmosphere and an enabling environment for effective microfinance operations in the country. CDF undertakes advocacy at different levels viz. government, donors, financial institutions and NGOs etc. Advocacy is a public goods as CDF cannot earn anything from this. CDF has been sensitizing the policymakers in the government, donors, NGO-MFIs and the financial institutions on various issues relevant to the promotion and development of microfinance. Of these, the regulatory framework on microfinance was most important. CDF held many workshops and seminars in this context. It also sensitized its partners on the need of good governance. CDF's senior officials frequently sit with Government and NGO-MFI officials to discuss the possibilities of collaboration and building up relationship. Numerous meetings and discussions have taken place with the respective officials of Bangladesh Bank, Sonali Bank and PKSF. CDF exchanged views from time to time with the Chief Executives of BRAC, PROSHIKA, and ASA about CDF's stand on the regulatory and other issues. The senior executives of CDF met the Governor of Bangladesh Bank at his office and discussed various issues viz. regulatory framework for microfinance NGOs, NGO-Bank collaboration, introducing credit rating in Bangladesh, protection of savings of the poor people accumulated by NGO-MFIs and performance standard of microfinance programs. Current activities of CDF were also shared in the meeting. The Governor appreciated the activities of CDF and the initiatives taken on the above issues, which he felt, would immensely contribute to the promotion of microfinance industry. Based on the need and experience, it has identified a number of probable areas that will require intervention through advocacy.